Meet the Team

Established in 2005

Bespoke HR was established in 2005 by Alison King to provide flexible HR advice and guidance.

We are a team of HR and business consultants based in Guildford, Surrey and work with hundreds of clients across a range of industries ranging from healthcare, hospitality and finance to media, manufacturing and IT.

Our HR consultants are all CIPD qualified and we match clients with consultants based on their background and industry experience. This means our clients benefit from a lead consultant who understands their business and industry, with the support from the wider in-house team.

Alison King CIPD

Managing Director 

Alison founded Bespoke HR in October 2005. After many years working for others in senior HR functions; she decided to start up on her own. There isn’t much that Alison doesn’t know about the world of HR, and she has surrounded herself with a team in her own mould. Nothing is too much for Alison; you will find her humour and knowledge infectious, and easy to work with. When Alison isn’t working she spends much of her spare time with her family. Her dream is to take a Winnebago around the States.

Read our interview with Alison.

Ian King

Company Director

With 40 years of experience, Ian began his career training at the UK Atomic Energy Authority (UKAEA) in engineering, spending 14 years in electrical and mechanical engineering before transitioning to software engineering for 23 years. Throughout his career, Ian has founded, owned, and managed multiple companies, gaining extensive expertise in business development and management. Since 2005, Ian has co-owned Bespoke HR with his wife, who founded the company. In 2012, Ian took on the role of Company Director, and after that, gradually focused more and more on Bespoke HR. In 2021, Ian shifted his focus wholly to the business, using his technical and business experience to help manage and grow the business, focusing on finance, marketing, commercial strategy, IT, and process improvement and automation.

LinkedIn: Ian King

Juliet Vaill

Operations Assistant 

Juliet began her career in the entertainment industry and has since worked in a variety of different sectors. With over a decade of experience as a Communications Manager, she is committed to creating a positive workplace culture and promoting seamless operational efficiency. Outside of work, Juliet enjoys spending time with family and friends, travelling the world and cheering for her beloved football team, Aston Villa.

Nicky Mori CIPD

Managing Consultant – Retail, Leisure, Hospitality & Security

Nicky is a fully qualified CIPD professional who brings a wealth of knowledge and experience as a HR generalist. With over 10 years experience working within Senior HR roles in the service industry, Nicky’s expertise span over many HR disciplines including employee relations, recruitment, talent management and employee engagement.
When Nicky isn’t working she is kept busy with her young family and can be usually found travelling around the countryside in her VW camper van.

Read our interview with Nicky.

Irene Sullivan

Irene Sullivan MCIPD

Managing Consultant – Healthcare & Manufacturing 

Irene is MCIPD qualified with a career spanning a range of industries, primarily within charity, travel and retail organisations. With over a decade of experience as an HR generalist, she has a passion for creating and fostering positive workplace environments and promoting an engaging and motivating culture to enable people to reach their full potential. Most recently having worked as a Senior HR Business Partner, Irene has honed her skills in developing HR strategies, managing complex recruitment processes, overseeing restructures and driving the successful implementation of HR Information systems. In her spare time, she is an avid trail runner and keen gardener and has two little ones who love to help with the digging. 

Read our interview with Irene. 

Katy Wade

Katy Wade CIPD

L&D Manager

Katy is a fully qualified CIPD professional with a postgraduate diploma in HR management and an Advanced Certificate in Employment Law. Katy has over 20 years of experience working mainly in the hospitality industry. She is passionate about supporting businesses to develop their teams; from recruiting the right person to implementing a sound learning and development strategy. In her spare time, Katy loves spending time with friends and her young family and is also a keen netball player.

Read our interview with Katy. 

Irene Sullivan

Siân ​Whittington CIPD

Senior HR Consultant – Media, Marketing, IT & Telecoms

Siân joined the Bespoke HR team in 2017. As a fully CIPD qualified HR Consultant, her broad experience includes organisation design and development, talent planning, performance and reward, employee engagement, employee relations, HR compliance and HR information systems. Prior to joining the Bespoke HR team, Siân supported established organisations and entrepreneurial ventures advising them through their stages of creation, growth and stabilisation. In her spare time Siân can be found exploring leafy Surrey with her dog, teaching Pilates and experimenting in the kitchen (mainly with hot chillies).

Read our interview with Siân.

Laura Toft

Laura Toft CIPD

Senior HR Consultant

Laura joined Bespoke HR in 2023, having worked for the last five years in HR in healthcare, events, and further education industries. After completing her Level 5 CIPD this year, Laura is keen to continue to progress and develop her knowledge and skills. Outside of work, she loves to sing and is part of a ladies’ a cappella choir and quartet.

Read our interview with Laura. 

Headshot of Emma Heath, HR Consultant

Emma Heath CIPD

HR Consultant

Emma joined BespokeHR in April 2024. She has worked in HR for around eight years, predominantly within the education and charity sectors, and has recently begun studying for her Level 7 CIPD qualification. In her spare time, Emma likes to spend time with her family and friends and can often be found in the kitchen baking cupcakes with her young daughter.
 
 
Katie Greensted head shot

Katie Greensted CIPD

HR Consultant

Katie has over 10 years experience in HR as a generalist with experience in a variety of sectors including housing, professional services, aviation and telecoms. She holds an MSc in Human Resource Management, is fully CIPD qualified and is a Mental Health First Aider. In her spare time, Katie enjoys reformer pilates, reading and spending time with her young family. 
 
 
Bria Freeburn

Bria Freeburn

HR Consultant

Bria joined Bespoke HR during her placement year as part of her Business Management degree in 2019. Since graduating with her MSc in Management (International Management), she has returned to Bespoke HR as an HR Assistant, promoted to Junior HR Consultant. When she isn’t working at Bespoke HR, she enjoys spending time with friends and family.

Read our interview with Bria.

Bria Freeburn

Ali Day 

HR Consultant

Ali joined us in 2025, she holds an MA in HR Management and has over eight years generalist HR experience predominantly within the FMCG sector. Following a career break to raise her two sons, Ali returned to HR in consultancy, supporting and working with clients across a wide variety of sectors.

Headshot of Lily Bruce

Lily Bruce

HR Administrator

Lily is working with us during her placement year, she is an undergraduate student studying Psychology at the University of Surrey in Guildford. In her spare time, Lily enjoys walking her dogs and spending time with her friends.

Photo of team

Clair Taylor

Finance Manager

Clair joined the Bespoke HR team in 2020 after taking a career break to raise her two children. She has a broad range of experience covering accounting, financial management and processes, gained across different sectors of industry. She achieved the ACCA qualification in 2010. Outside of work, Clair enjoys spending her time with her family and friends.

Charlie Andrews

Charlie Andrews

Payroll Coordinator

Charlie has over 15 years of payroll experience, in that time she has worked for payroll bureaus and has also run the end-to-end of in-house payrolls. She has worked for a variety of different industries, including education and healthcare. When she’s not at work, Charlie teaches Yoga, enjoys spending time outside and travelling the world. 

Emma Mackley

Emma Mackley

Marketing Manager

Emma joined the Bespoke HR team in 2016 and has worked in marketing and PR for over 20 years in a variety of public and private sector roles. After having children, Emma set up her own freelance PR and social media consultancy working with a range of B2B clients including exhibition organisers and trade associations. When she’s not at work, Emma enjoys spending time with her family and spin class in the dark with disco lights!

Read our interview with Emma. 

Bekki Watts

Bekki Watts

Digital Marketing Executive

Bekki joined Bespoke HR in 2023, with 10 years of marketing experience predominately in the automotive and real estate industries. She has been freelancing for the last year supporting businesses with their content creation, social media and email marketing. Outside of work Bekki volunteers for, and has taken part in a number of treks for, the breast cancer awareness charity, Coppafeel!

Ishka King

Office Dog

Ishka joined the Bespoke HR team in 2012 when she started as an apprentice at just 8 weeks old. Ishka holds the most important role within the company, that of helping to keep the team stress free, taking it in turns to ensure everyone gets a chance to make a fuss of her and ensuring everyone knows if anyone comes to the office front door.